fbpx

guide

The Fight to End Fake Reviews & Protect Consumers – India’s New Rules Explained

In India, fake reviews have become a serious problem for online retailers. They may be fake but they do have an impact on consumers’ behaviour. This is because consumers base their buying decisions on reviews posted by real people. On November 21, India’s Department of Consumer Affairs and the Bureau of Indian Standards (BIS) released a new set of rules (IS 19000: 2022) that will help curb the fake reviews found online. As the e-commerce industry is gaining in popularity every day, it has become important to safeguard the rights of consumers and prevent fake reviews from misleading buyers. So what are these new rules? Let us find out below.

The Fight to End Fake Reviews & Protect Consumers – India’s New Rules Explained Read More »

How To Master Online Reputation Management In 7 Simple Steps (2024)

How To Master Online Reputation Management In 7 Simple Steps (2024)

Your Online Reputation Matters More Than Ever Nothing helps a brand to grow more than its reputation. Managing your brand’s online reputation is essential in order to build trust amongst your customers and increase sales. Building a good reputation for your brand is all about making your customers feel important. By prioritizing your customer’s needs, you will be able to successfully build goodwill in the market. You will also grow your brand much more quickly as you build loyalty amongst your customers. But what if your brand doesn’t have the best reputation? You will slowly start to lose your customers and may even lose your business! In order to avoid such an instance, we have come up with a few steps which will help you to improve your brand’s online reputation and build a close relationship with your customers.

How To Master Online Reputation Management In 7 Simple Steps (2024) Read More »

10 Ways a Social Media Manager Will Save Time and Get Better Results in 2023

Social media can be a powerful tool for businesses, but it can also be time-consuming and frustrating. Whether you’re managing your social media accounts yourself or you have a team in place, a social media manager can help you save time and get better results. Here are ten ways they can do it:

10 Ways a Social Media Manager Will Save Time and Get Better Results in 2023 Read More »

10 ways how brands should use social media in 2024

Social media has become an essential tool for brands to connect with customers, build brand awareness, and drive sales. However, many brands struggle to use social media effectively, often posting random content without a clear strategy or purpose.To use social media successfully, brands should develop a social media strategy that aligns with their overall marketing plan. This involves setting clear goals, identifying their target audience, determining what types of content to post, and deciding how often to post.

10 ways how brands should use social media in 2024 Read More »

What is a Social Media Calendar?

A social media calendar is as simple as a simple calendar, with scheduling tools. It helps to schedule and post social media posts across your platform. It helps to curate and publish: Images, Captions, Hashtags, and more, helping you to schedule your posts across platforms ( Facebook, Instagram, Linkedin, etc). It helps managers or business owners to post and publish consistently from week to week. It also consists of a plan-ahead tool to help in the creation of content or social media posts, which helps you to see and evaluate each step. It helps you to create processes that are repeatable and efficient.

What is a Social Media Calendar? Read More »