Optimize your images to best fit your various social media handles.
"A picture is worth a thousand words", especially when it comes to social media. This makes it very important to know the right size for uploading an image on the social platform.
With regular updates on these platforms, it gets difficult to keep track of all the updates. This short guide will help you optimize the size of your image before you upload it on various networks.
Every social platform has its own ideal size for uploading an image. Images end up losing some elements and become distorted when their size is not optimized. Read on below to know about your favourite platform’s ideal image size.
Importance of getting the image size right
There are several reasons you might have to optimize and get the image size right. Some of these are:- 1) Image Quality:- The quality of your image is essential to make it more appealing. People often tend to overlook images that are not of good quality. 2) Increased Engagement:- Image sizes differ from one platform to another. Proper optimization before uploading images leads to better engagement on social media. 3) Image Details:- Some details may get lost if the image is not optimized for its size on different platforms. Some elements may get lost and make it less impressive. Let us now see what image sizes are recommended for various social media platforms.
Instagram Image Sizes Guide
Profile photo size: 320 x 320 pixels
For profile photos of Instagram, you need to make sure that the size of the image is 320 X 320 pixels for best results.
Image sizes for feed photos:
For landscape: 1080 x 566 pixels are recommended
· For portrait: 1080 x 1350 pixels are recommended
·For square: 1080 x 1080 pixels are recommended
·For supported aspect ratios: Anywhere between 1.91:1 and 4:5 is recommended
Overall if you want to upload an image on Instagram, it is recommendedthat you keep its size 1080 pixels wide and give it a height within the range of 566 and 1350 pixels depending upon landscape or portraitimage.
·Instagram image sizes for thumbnails:
Display size: 161 x 161 pixels
· Recommended upload size: 1080 pixels wide
For stories, the recommended image size is 1080 x 1920 pixels
Recommended carousel image sizes are:· For landscape: 1080 x 566 pixels
· For portrait: 1080 x 1350 pixels· For square: 1080 x 1080 pixels
· For aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)For IGTV, the recommended size is 1080 x 1920 pixels or an aspect ratio of 9:16.
For cover photos, the recommended size is 420 x 654 pixels.
For advertisements on Instagram, the recommended image sizes are:·
For landscape: 1080 x 566 pixels·
For square: 1080 x 1080 pixels·
The minimum width is 320 pixels and maximum width recommended is 1080 pixels·
Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Recommended image sizes for Stories ads are 1080 x 1920 pixels.
Twitter Image Sizes Guide
Twitter is a popular microblogging platform known for its 280-character limit. When using Twitter, posts with visual content get more engagement than non-visual ones. So when you tweet an image, you have to make sure that it is of the right size.
Recommended image sizes for profile photos are 400 x 400 ·
The minimum image size recommended is 200 x 200 pixels while the maximum file size recommended is 2MB.
For header photos, recommended image size is 1500 x 500 pixels For in-stream photos, recommended image size is 1600 x 900 pixels ·
Minimum size recommended is 600 x 335 pixels·
Recommended aspect ratio for your posts is any aspect ratio between 2:1 and 1:1 on desktop and 2:1, 3:4 and 16:9 on mobile phones.
Recommended image sizes for ads are:·
For single and multi-image tweets, the minimum size recommended is 600 x 335 pixels·
For website card images, the recommended image sizes are 800 x 418 pixels for 1.91:1 aspect ratio and 800 x 800 for 1:1 aspect ratio.
· For app card, images size recommended is 800 x 800 pixels with 1:1 aspect ratio and 800 x 418 pixels for 1.91:1 aspect ratio.
· For carousels, the image size recommended is 800 x 800 pixels with 1:1 aspect ratio and 800 x 418 pixels for 1.91:1 aspect ratio.
· For direct Message card, recommended image size is 800 x 418 pixels with 1.91:1 aspect ratio.
· For conversation card, recommended image size is 800 x 418 pixels with 1.91:1 aspect ratio.
Facebook Image Sizes Guide
Facebook is a popular platform that is used by billions of people around the world. It is known for constantly updating its design and format. So one has to always be on the lookout for ideal image size. But for now, below are some of the recommended image sizes that you must optimise your images to.
For profile photos, the recommended image size is 170 x 170 pixels.
For cover photos, the recommended image size is 851 x 315 pixels.
Recommended image sizes for posts and timeline photos are 1200 x 630 pixels.
Recommended image sizes for event cover photos are 1200 x 628 pixels.
Recommended image sizes for Facebook Stories are 1080 x 1920 pixels.
Recommended image sizes for ads are:
· Facebook Feed ads: At least 1080 x 1080 pixels with minimum size being 600 x 600 pixels is recommended. The aspect ratio should be 1.91:1 to 1:1 and the maximum file size of 30 MB.
· Facebook Right Column ads: At least 1080 x 1080 pixels with minimum size being 254 x 133 pixels and an aspect ratio of 1:1.
· Image sizes for Instant Articles: At least 1080 x 1080 pixels with aspect ratio of 1.91:1 to 1:1.
· Facebook Marketplace ads: At least 1080 x 1080 pixels with aspect ratio of 1:1 is recommended.
· Facebook Search: At least 1080 x 1080 pixels with minimum size of 600 x 600 pixels.
· Sponsored Messages: At least 1080 x 1080 pixels with aspect ratio of 1.91:1 to 1:1.
· Messenger inbox ads: At least 1080 x 1080 pixels with aspect ratio of 1:1.
· Messenger Stories ads: At least 1080 x 1080 pixels with aspect ratio of 9:16.
LinkedIn Image Sizes
LinkedIn is used for business and professional purposes. Below are some of the recommended sizes. Make sure you stick to these recommendations for best results.
For profile photos, the recommended image size is 400 x 400 pixels or larger.
For profile cover photos, the recommended image size is 1584 x 396 pixels.
Image sizes for company’s page:· For the logo size of the company: 300 x 300 pixels·
For page cover image size: 1128 x 191 pixels· For life tab main image size: 1128 x 376 pixels·
For life tab custom modules image size: 502 x 282 pixels· For life tab company photos image sizes: 900 x 600 pixels·
For square logo: At least 60 x 60 pixels.
Recommended image sizes for blog post link images is 1200 x 627 pixels.
For stories image sizes recommended is 1080 x 1920 pixels with aspect ratio of 9:16.
Recommended image sizes for ads:· Company logo size for ads: 100 x 100 pixels·
Spotlight ads logo size: 100 x 100 pixels· Spotlight ads custom background image: 300 x 250 pixels·
Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)·
Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)
Pinterest Image Sizes
For profile photos, the recommended size is 165 x 165 pixels.
For cover photo, minimum recommended size is 800 x 450 pixels.
Recommended image sizes for Pins:·
Aspect ratio: 2:3 (recommended)·
Square pins: 1000 x 1000 pixels·
Recommended size: 1000 x 1500 pixels.
For collections Pins:· Aspect ratio: 1:1 (recommended) or 2:3·
Recommended size: 1000 x 1000 pixels or 1000 x 1500 pixels.
For Story Pins:· Aspect ratio: 9:16·
Recommended size: 1080 x 1920 pixels·
Max file size: 20MB.
For ads and carousels:·
App install ads: Same specs as standard Pins.
A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.
· Carousel Pins and ads: An aspect ratio of either 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels recommended.
Up to 5 images can be included in a carousel.
· Shopping ads: Same specs as standard Pins. A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.
Snapchat Images Guide
Snapchat is another popular and fun photo-sharing platform.
For ads, the minimum image size recommended is 1080 x 1920 pixels.
Recommended Geofilter image size should be at least 1080 x 1920.
