Introduction
Pinterest has become an important platform for brands to showcase their products and services. With over 400 million active users, Pinterest is an excellent tool for brands to increase their visibility and reach a wider audience. As we move into 2023, there are several Pinterest features that brands should utilize to maximize their presence and engagement on the platform. In this blog post, we will discuss three Pinterest features that brands should be using right now.
Rich Pins
Rich Pins are a Pinterest feature that allows brands to provide additional information about their products. There are four types of Rich Pins: product, recipe, article, and app. Product Rich Pins provide real-time pricing and availability information, while recipe Rich Pins display ingredients and cooking times. Article Rich Pins show the headline, author, and description of the article, and app Rich Pins enable users to install apps directly from Pinterest. By using Rich Pins, brands can provide users with more context about their products or services, which can lead to increased engagement and sales.
Rich Pins are an effective way for brands to showcase their products and offer users more information about them. For example, suppose a user is browsing Pinterest and comes across a Rich Pin for a product they are interested in. In that case, they can see the price and availability of the product in real-time, which can lead to a purchase. Rich Pins can also be used to promote blog posts, articles, and apps. By providing users with more information about the content, brands can increase their visibility and reach on the platform.
Another benefit of using Rich Pins is that they allow brands to provide more context about their products. For example, suppose a fashion brand is promoting a new clothing line. In that case, they can use Rich Pins to provide additional information about the materials used, the sizing, and any care instructions. By using Rich Pins to provide users with more information, brands can increase their credibility and trust with their audience.
Pinterest Lens
Pinterest Lens is a visual search tool that allows users to take a photo of an object and receive related search results. Brands can use Pinterest Lens to create a more personalized experience for users. For example, a fashion brand could allow users to take a photo of an outfit they like and receive related outfit suggestions from the brand’s catalog. By utilizing Pinterest Lens, brands can offer a more interactive experience for users, which can lead to increased engagement and sales.
Pinterest Lens is an excellent tool for brands to increase user engagement and offer a personalized experience. For example, suppose a user is browsing Pinterest and comes across an image of a room they like. In that case, they can use Pinterest Lens to take a photo of the room and receive related search results, such as similar furniture or decor items. By using Pinterest Lens, brands can offer users a more interactive experience and increase their visibility on the platform.
Another benefit of using Pinterest Lens is that it can help brands identify trends and popular products. By analyzing the search results generated by Pinterest Lens, brands can gain valuable insights into what their target audience is interested in. This information can then be used to inform product development and marketing strategies.
Shop the Look
Shop the Look is another Pinterest feature that allows brands to tag products within a Pin. When a user clicks on a tagged product, they are taken to a page where they can purchase the item. Shop the Look is a powerful tool for brands because it allows them to turn inspiration into sales. By tagging products within a Pin, brands can make it easier for users to find and purchase their products, leading to increased revenue.
Shop the Look is an effective way for brands to showcase their products and offer users a seamless shopping experience. For example, suppose a user is browsing Pinterest and comes across a Pin featuring a room with furniture and decor items they like. In that case, they can click on the tagged products within the Pin and be taken to a page where they can purchase the items. By using Shop the Look, brands can increase their visibility on the platform and turn inspiration into sales.
Another benefit of using Shop the Look is that it can help brands identify popular products and trends. By analyzing which products are tagged most frequently, brands can gain valuable insights into what their target audience is interested in. This information can then be used to inform product development and marketing strategies.
Conclusion
Pinterest is a valuable platform for brands to showcase their products and services. By utilizing Pinterest’s features, such as Rich Pins, Pinterest Lens, and Shop the Look, brands can increase their presence and reach on the platform. As we move into 2023, it’s essential for brands to take advantage of these features to stay competitive and engage with their audience effectively. By using these features, brands can offer users more information about their products, create a personalized experience, and turn inspiration into sales.
By using Pinterest’s features effectively, brands can increase their visibility and reach on the platform, as well as gain valuable insights into their target audience. As we move into 2023, it’s essential for brands to stay up-to-date with the latest trends and features on Pinterest to remain competitive in their market. By using Rich Pins, Pinterest Lens, and Shop the Look, brands can provide their audience with more information, increase user engagement, and turn inspiration into sales.