How to sell on Blinkit?

Mastering Blinkit: A Comprehensive Step-by-Step Guide to On Board your Brand

Are you looking to get your products in front of millions of online grocery shoppers across India? Blinkit (formerly Grofers) is a leading e-grocery platform that connects consumers with merchants and retailers for quick commerce (q-commerce) deliveries in as little as 10 minutes. Selling on Blinkit can greatly increase your brand’s reach, move more inventory, and cater to the growing demand for convenient online grocery shopping.

Here’s a step-by-step guide on how to get started selling your products on the Blinkit platform:

1. Sign Up and Register Your Business

The first step is to sign up on the Blinkit seller portal at https://blinkit.com/seller. You’ll need to provide details about your business such as business name, address, registration information, and product categories. Make sure you have all the required documentation handy as you’ll need to submit it for verification.


2. Get Your Products Listed

Once your seller account is approved, the next step is to list your products on the Blinkit platform. You’ll need to provide detailed information about each product including title, description, pricing, images, barcodes, nutritional facts, and any other relevant details. The more thorough and accurate your product listings, the better the chances of customers finding and purchasing your items. You can either list products individually or use bulk upload tools for larger catalogues.


3. Set Up Inventory and Pricing

Proper inventory management is critical when selling on Blinkit. You’ll need to consistently keep track of your stock levels and pricing across your listings. Blinkit’s platform provides sellers with inventory management tools to update quantities and pricing in real time as orders come in. It’s recommended to use competitive pricing strategies aligned with the platform’s policies.


4. Manage Orders and Fulfillment  

As soon as a customer places an order for your product, you’ll get a notification through the seller portal or app. Your job is to quickly process the order by accepting it, allocating inventory, and preparing the items for pickup by Blinkit’s delivery partners. Having an efficient system for picking, packing, and getting orders ready is essential for meeting Blinkit’s stringent delivery time requirements.


5. Provide Excellent Customer Service

Like any e-commerce platform, customer satisfaction is paramount on Blinkit. Be prepared to quickly respond to any queries, complaints or return requests that come through the platform’s communication channels. Providing excellent customer service goes a long way in building your reputation as a trusted seller on Blinkit.


6. Leverage Seller Support and Insights

Blinkit provides its seller partners with various support services, analytics, and business insights to help them succeed. Take advantage of the training resources, performance dashboards, and growth programs to continuously improve your selling experience on the platform.


Selling on Blinkit can open up new revenue channels and connect you with a vast customer base for your products. By following the steps above and adhering to Blinkit’s policies, you can leverage this leading q-commerce platform to drive sales growth for your business. Stay tuned for more tips on optimizing your Blinkit seller journey!

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