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Email Marketing Basics: Is it Dead in 2024?

Email marketing has been a popular form of digital marketing for decades. However, with the rise of social media and other forms of online advertising, many people have begun to question whether or not email marketing is still an effective strategy. In this article, we will explore the basics of email marketing and discuss whether or not it is dead in 2023.

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Skills to Look for in a Digital Marketing Agency

When it comes to finding the right digital marketing agency to partner with, it’s essential to consider what skills they bring to the table. With so much competition in the digital marketplace, it’s more important than ever to have a strong online presence to stand out from the crowd. A digital marketing agency can help you achieve this by creating a comprehensive digital marketing strategy that aligns with your business goals. But how do you know which agency to choose? Here are some of the essential skills to look for:

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10 ways how brands should use social media in 2024

10 ways how brands should use social media in 2024

Social media has become an essential tool for brands to connect with customers, build brand awareness, and drive sales. However, many brands struggle to use social media effectively, often posting random content without a clear strategy or purpose.To use social media successfully, brands should develop a social media strategy that aligns with their overall marketing plan. This involves setting clear goals, identifying their target audience, determining what types of content to post, and deciding how often to post.

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The Fight to End Fake Reviews & Protect Consumers – India’s New Rules Explained

In India, fake reviews have become a serious problem for online retailers. They may be fake but they do have an impact on consumers’ behaviour. This is because consumers base their buying decisions on reviews posted by real people. On November 21, India’s Department of Consumer Affairs and the Bureau of Indian Standards (BIS) released a new set of rules (IS 19000: 2022) that will help curb the fake reviews found online. As the e-commerce industry is gaining in popularity every day, it has become important to safeguard the rights of consumers and prevent fake reviews from misleading buyers. So what are these new rules? Let us find out below.

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How To Master Online Reputation Management In 7 Simple Steps (2024)

How To Master Online Reputation Management In 7 Simple Steps (2024)

Your Online Reputation Matters More Than Ever Nothing helps a brand to grow more than its reputation. Managing your brand’s online reputation is essential in order to build trust amongst your customers and increase sales. Building a good reputation for your brand is all about making your customers feel important. By prioritizing your customer’s needs, you will be able to successfully build goodwill in the market. You will also grow your brand much more quickly as you build loyalty amongst your customers. But what if your brand doesn’t have the best reputation? You will slowly start to lose your customers and may even lose your business! In order to avoid such an instance, we have come up with a few steps which will help you to improve your brand’s online reputation and build a close relationship with your customers.

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10 Ways a Social Media Manager Will Save Time and Get Better Results in 2023

Social media can be a powerful tool for businesses, but it can also be time-consuming and frustrating. Whether you’re managing your social media accounts yourself or you have a team in place, a social media manager can help you save time and get better results. Here are ten ways they can do it:

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