Instagram Hashtags 2023: The Ultimate Guide


Instagram is one of the most popular social media platforms in the world, with over one billion active users. With so many people using the app, it can be difficult to stand out and get noticed. This is where hashtags come in. Hashtags allow users to categorize their posts and make them more searchable. In this ultimate guide, we will discuss everything you need to know about Instagram hashtags in 2023.

The Importance of Hashtags in 2023

Hashtags have been a vital part of Instagram since the app’s inception. By using relevant hashtags, Instagram users can increase the visibility and engagement of their posts. Hashtags are essentially a way of categorizing content, making it easier for users to find posts that are relevant to their interests. In 2023, hashtags are still a critical component of Instagram, and the platform’s algorithm still favours posts with relevant hashtags.

However, the way hashtags are used on Instagram has evolved over the years. In the past, users would often use as many hashtags as possible, including popular and irrelevant ones, in an attempt to reach a larger audience. In 2023, this strategy is no longer effective. Instead, it’s best to use a mix of popular and niche hashtags to reach your target audience. Popular hashtags are relevant to a broad audience, while niche hashtags are specific to a particular topic or interest. By using a combination of both, you can increase your reach while still targeting your ideal audience.

Trending Hashtags in 2023

In 2023, there are several trending hashtags that you should be aware of. Some of the most popular hashtags include #selfcare, #mentalhealth, #plantbased, #sustainableliving, and #digitalnomad. These hashtags are popular because they reflect current trends and interests. However, it’s important to only use hashtags that are relevant to your content. Using unrelated hashtags can lead to a decrease in engagement on your posts.

It’s also important to stay up-to-date on trending hashtags, as they can change quickly. One way to do this is to follow relevant accounts and hashtags in your niche. You can also use Instagram’s search function to find popular hashtags related to your content.

Creating Your Own Hashtags in 2023

Creating your own hashtags is another way to increase engagement on your posts in 2023. A branded hashtag can help build your brand and create a sense of community among your followers. When creating your own hashtag, make sure it’s unique, easy to remember, and relevant to your brand. You can also encourage your followers to use your branded hashtag to increase visibility and engagement.

In addition to creating a branded hashtag, you can also create custom hashtags for specific campaigns or events. For example, if you’re hosting a giveaway, you could create a unique hashtag for participants to use when entering.


Hashtags are still an important part of Instagram in 2023. By using a mix of popular and niche hashtags, staying up-to-date on trending hashtags, and creating your own branded hashtags, you can increase engagement and reach a wider audience on the platform. Remember to only use relevant hashtags and to use them strategically to maximize their effectiveness. With these tips, you can make the most of your Instagram presence and grow your following.

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