ecommerce

Quick Commerce Mastery: Essential Strategies for D2C Brands in 2025

In today’s fast-paced retail landscape, quick commerce has emerged as a game-changing opportunity for Direct-to-Consumer (D2C) brands in India. With platforms like Blinkit, Zepto, and Instamart collectively operating over 2,500 dark stores and projected to reach a staggering $10 billion by FY26, the growth potential is undeniable. However, successfully navigating this ecosystem requires strategic planning […]

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10 Essential Metrics for D2C Brands on Quick Commerce Platforms in 2025

In today’s rapidly evolving e-commerce landscape, quick commerce has emerged as a game-changing distribution channel for D2C brands. With platforms like Zepto, Blinkit, and Instamart dominating the instant delivery space in India, brands need to master specific metrics to maximize their success on these platforms. This comprehensive guide breaks down the critical KPIs that will

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How Bombay Shaving Company Achieved Explosive Growth on Zepto: A Case Study in QUICK-commerce Success

How Bombay Shaving Company Achieved Explosive Growth on Zepto: A Case Study in quick-commerce Success

In the fast-evolving world of e-commerce, consumer brands continuously seek new ways to drive sales, build market share, and engage customers. A recent case study showcases how Bombay Shaving Company, a prominent consumer brand, grew remarkably on Zepto, a popular online platform. By implementing targeted strategies from competitive pricing to strategic promotions, BSC increased sales,

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BlinkIt Seller Hub Launch: Self-Serve Platform Empowers Brands in Quick Commerce

BlinkIt Seller Hub Launch: Self-Serve Platform Empowers Brands in Quick Commerce

In a bold move to revolutionize the quick commerce landscape, Blinkit has unveiled its new Seller Hub platform, drawing inspiration from Amazon’s successful Fulfillment by Amazon (FBA) program. The launch signals Blinkit’s ambitious push to streamline brand partnerships and enhance the quick commerce ecosystem. A New Era of Self-Service The newly launched platform (seller.blinkit.com) introduces

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Boost Your Amazon Sales: Last-Minute Strategy for India's Biggest E-commerce Event 2024

Boost Your Amazon Sales: Last-Minute Strategy for India’s Biggest E-commerce Event Great Indian Sale 2024

The Biggest Sale of Indian E-commerce Starts Thursday: A Last-Minute Strategy for Amazon Sellers As the countdown begins for India’s most anticipated e-commerce event, sellers on Amazon are gearing up for what promises to be a whirlwind of sales and opportunities. While most preparations – from stocking inventory to planning deals – should be well

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