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What is a Social Media Calendar?

A social media calendar is as simple as a simple calendar, with scheduling tools. It helps to schedule and post social media posts across your platform. It helps to curate and publish: Images, Captions, Hashtags, and more, helping you to schedule your posts across platforms ( Facebook, Instagram, Linkedin, etc). It helps managers or business owners to post and publish consistently from week to week. It also consists of a plan-ahead tool to help in the creation of content or social media posts, which helps you to see and evaluate each step. It helps you to create processes that are repeatable and efficient.

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What Is WhatsApp Business Cloud API? Everything you need to know about it in 2023

WhatsApp Business API is a business version of WhatsApp. It allows businesses to customise their conversations with their users and build a better relationships with them. Meta has now introduced the cloud version of WhatsApp Business API. Speaking at Meta’s ‘Conversations’ event, Zuckerberg said “any business or developer can easily access our service, build directly on top of WhatsApp to customize their experience and speed up their response time to customers by using our secure WhatsApp Cloud API hosted by Meta.” Read on to find out more about WhatsApp Business Cloud API and how it can benefit your business.

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What Are The Top 3 Instagram Marketing Tools That Every Small Business Should Use In 2023?

After Facebook Instagram is the second most used social media platform. With over a billion users worldwide, Instagram offers loads of opportunities for marketers. Instagram is a great tool to humanize a brand and connect with billions of people.People use different tools for Instagram to make their posts visually more appealing and allow them to schedule their posts. These tools also help businesses get feedback from the audience.Not every tool is equal in features, and some are better than others in terms of performance. Below, we have reviewed the top 3 Instagram marketing tools that every small business should use in 2023.

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How To Conduct A Social Media Audit (Includes a Free Template): Guide 2023

You need to audit your social media to stay on top. Use this guide to understand and improve your current social media efforts. A social media audit is a powerful step to help you understand and take the right steps to market your business. It helps in understanding and regulating the content for the target audience. It makes you more aware of things that are working in your favour. This, in turn, results in better traffic and better response from the audience.

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Facebook Ads Vs Instagram Ads: The Cost And Other Differences

Advertisements are necessary to grow a business. Social media is the place to be if you want to reach a large audience through ads.
Facebook and Instagram are the biggest social media platforms right now. They both share the same parent company, Meta. The potential for brand growth by advertising on Facebook and Instagram is very high. Thus, it is only logical to understand the various platforms you can use to advertise.

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Will Instagram Shop destroy e-commerce?

Instagram allows people to conduct their e-commerce business via the Instagram shop.
Instagram is one of the most popular social media platforms today. People share pictures and videos of their day-to-day life.
With over 2 billion active users, people also use Instagram to promote their products.
With Covid stopping people from going out, many businesses have suffered.

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How Effective Is Instagram Advertising?

Advertising on social media is one of the fastest ways to reach a large audience. One advantage of advertising on social media is that it often tends to increase the sales of a product.
Advertising on social media is easy and hardly puts a dent in your wallet.
Advertising on Instagram can prove to be a big game-changer for a business as it attracts over 2 billion users every day. With such a huge audience, it makes much sense to advertise on Instagram.
Still not convinced? Read this blog to learn further about the effectiveness of advertising on Instagram.

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How to start an E-commerce Business in India? Guide 2023

Starting up your own online business may seem like an overwhelming task. It doesn’t have to be. This beginner’s guide is all you need to start your e-commerce business in India in 2022. The e-commerce business industry has seen explosive growth in the recent decade. People have grown more accustomed to shopping online from the comfort of their homes. The E-commerce industry has completely revolutionised the way people engage in buying things.

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