The Fight to End Fake Reviews & Protect Consumers – India’s New Rules Explained
In India, fake reviews have become a serious problem for online retailers. They may be fake but they do have an impact on consumers’ behaviour. This is because consumers base their buying decisions on reviews posted by real people. On November 21, India’s Department of Consumer Affairs and the Bureau of Indian Standards (BIS) released a new set of rules (IS 19000: 2022) that will help curb the fake reviews found online. As the e-commerce industry is gaining in popularity every day, it has become important to safeguard the rights of consumers and prevent fake reviews from misleading buyers. So what are these new rules? Let us find out below.
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