Social media marketing has come a long way since its inception. Instagram can be considered to be one of the best places for marketers. [With over 2 billion users a month](https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/#:~:text=As of December 2021%2C Instagram,18 to 24-year-olds.), Instagram is quickly growing all over the world.
Instagram is filled with people from all age groups, especially from 18-34 years old. Businesses prefer Instagram due to its simple and eye-catching features over other social media platforms which helps them engage with their audience.
When marketing on Instagram, various tools can help you to engage with your audience for better interactions and boost your follower count. Below we have provided a list of some of our favourite tools that can help you successfully market your business on Instagram.
VSCO is an app for editing and sharing photos. You can use VSCO to share photos on its platform or various social media platforms. It comes with a simple and attractive design.
You can download and use VSCO for free. The free version comes with basic editing features to enhance your photos. You can also buy a paid subscription to the app. The paid version will cost you about $19.99 or Rs. 1515.31. The paid version comes with over 200+ filters, advanced photo and video editing tools and features like a montage.
Using Gleam is a great way to engage with your audience and hold contests, provide giveaways and conduct hashtag campaigns. You can integrate Gleam with your Instagram account and create contests in a short time.
Gleam allows you to track contests in real-time. It lets you import various comments You can try Gleam for free and run contests but with limited access to its features. To enjoy all of its features, you can buy its premium version for $97 or Rs. 7327.70 per month.
Iconosquare is an analytics tool that can help you keep track of all your posts and help you manage your social media. It is very easy to navigate and use. Iconosquare will help you keep track of your competitors, manage multiple profiles from one dashboard and schedule your content when publishing.
A premium version of Iconosquare can be bought for $49 or Rs. 3702. Iconosquare comes with more features than Instagram’s analytics tool. One of the coolest features of the app is that you can learn about the lifespan of a post, which is the time when a post received maximum engagement and when that engagement decreased.
Picodash is an app used to find target audiences and influencers. It allows users to export their follower list as well as that of their competitors. You can use it to download stories as well.
Picodash can help you to collect data and analytics for Instagram to help reach the audience more efficiently. You can start with the premium version of Picodash for as low as $10 or Rs. 755. Picodash can also be used to export data from Instagram and increase engagement with the audience.
Awario helps brands get access to important insights on the market, competitors and their customers. Awario can help you track keywords in various languages, and from different locations all over the world.
It is a great tool to locate influencers or brands from a particular niche. If there is a mention of your brand on the web, you can use Awario to find it out and thus create engagement with the audience. Awario is loaded with features that can help you market your brand on Instagram very effectively.
The starter pack for Awario comes at $24 or Rs. 1813. The free version of Awario is also available and comes with influencer search features to help you find the right influencers.
To help you gain some new followers on Instagram, you can use Combin which will help you to analyse, find and grow your audience. Combin is a great tool to find suitable hashtags and comments etc.
Combin is a helpful tool as it automates everything for the users. It is an excellent platform to gain organic followers on Instagram. You can use Combin to schedule and plan your next post on Instagram. You can also manage up to 15 Instagram accounts at once with Combin.
The free version of Combin will get you almost every feature that it offers. If you want to use some more of its features like instant AI filters by language, gender or bio and stats about followers, likes etc. you can get a premium version for $15 or Rs. 1133.
Canva is a graphic design app that helps users create visually stunning graphics and videos. Canva is a very easy-to-use tool that serves both beginners and advanced graphic designers simply by drag and drops feature.
Canva comes with various templates that you can choose from to use in your Instagram stories. You can also design your ads using Canva and make them more beautiful to the audience.
You can use Canva for free with many features that come with the premium version. You can also purchase the premium version for some extra features such as 100GB of cloud storage, social media posts scheduling etc. The premium version starts at $499 or Rs. 37698.
Renderforest is an all-in-one branding platform that comes with high-quality eye-catching designs. It offers video templates for various purposes. Renderforest can be used to create intros, promotional videos, music visualisations etc.
Renderforest can also be used to create a logo for your brand on Instagram. Professional graphic design templates will help you create stunning graphics. The free version comes with lots of features but it only allows the export of 360p videos, while a premium version starts from $599 or Rs. 45252 and allows the export of HD videos.
These are some of the tools that you can use for marketing on Instagram. Comment us down below what you think about these tools and do let us know if you think we have missed any of your favourite tools.